Digital marketing is the process of promoting a business, product, service, or brand through online platforms and digital tools such as websites, Google, search engines, social media, email, content, video, and paid advertising. ​ As explained in my article, "What is Digital Marketing?", digital marketing is about reaching the right people, at the right time, in the right place, online.   Its purpose is to help businesses increase visibility, build brand awareness, connect with their target audience, earn trust, and generate measurable leads, sales, and long-term business growth.